When it comes to choosing the kind of marketing strategy to use to promote their brands, most companies are in a dilemma. This may be due to various reasons but is most commonly due to the budget constraints. While it would be good if the companies could use both traditional as well as digital marketing strategies to bring forth their brands, products or services, most companies don’t have enough resources to do so. So, they will have to stick to one of these two methods of marketing. But the question is, which one? To make things clearer, traditional marketing comprises of using print ads on newspapers or magazines, for example, to promote the products or services. And digital marketing promotes products or services by making use of the Internet. Especially social media and social networking sites like Facebook, Twitter and more. This is the most basic difference between the two. Let us now see which one of them is actually a better marketing strategy.
Traditional Marketing
Traditional marketing is not a new concept. It’s basically one of those marketing strategies which target specific audiences. These audiences may be based on geographical location or any other such criteria. One of the key benefits of using such marketing techniques is you can reach your local target audience in an easier and more efficient way. It’s also much easier to comprehend and implement. Besides these, it lets the audience keep a hard copy of the ads with them so that they would be able to go over it again. This enables the company to create a better, long-lasting impression on the audience about their products, brands or services. The success of traditional marketing depends on how it’s implemented. Although traditional marketing techniques have evolved over the years, few of the basic concepts are still the same. But everything said traditional marketing has its own set of drawbacks. And a digital marketing company in Bangalore has to be aware of them.
Limitations of Traditional Marketing
One of the worst limitations of using traditional marketing techniques is that there is little, or no interaction between the media used and the target audience. Traditional marketing is a one-way communication, where some information is provided by the company, about its products or services, to its customers and that’s about it. This strategy is employed in hopes of attracting the attention of a selective few and trying to convert them to potential customers. So, essentially, although there could be lead generation as well as potential sales in this type of marketing, it is still very limited. Moreover, most traditional marketing techniques can be deployed only once and cannot be updated to meet the ever-changing demands of the consumers. Be it a newspaper print ad, or a television commercial, you will have to replace the existing ad with a new one, in case you want to update it. One other crucial aspect of traditional marketing is that of the high costs incurred in preparing and running these ads. Also, there’s no guarantee they will fetch you good returns. And then there are other drawbacks like being unable to disclose the pricing or even the inability to measure the campaigns.
Digital Marketing
Digital Marketing is a marketing technique in which a company makes use of the Internet or any other electronic device like a mobile phone to promote its products or services. Any business, no matter how big or small can use digital marketing strategies to reach its target customers. Now digital marketing has some advantages over traditional marketing. For example, you can use digital marketing strategies to target not just local customers, but global ones as well. One other major advantage of using digital marketing techniques is that your target audience can choose how they receive the content. That is, they can choose whether they want to read a blog post, watch a YouTube video or look at a social media post. The Internet is often the most relevant form of reaching your target audience as people hate receiving flyers in their mailbox on things, they have little or no interest in. But in the online mode, they can choose to either opt in or out of the communication. One other major advantage of digital marketing is that it allows you to interact with your target audience. Something which the traditional form of marketing doesn’t allow. Having understood this, a digital marketing agency India should make full use of it to promote its own products or services, or even the products or services of its partner companies. Digital marketing is also a cost-effective marketing strategy. And it’s possible to record and analyze the campaigns as well as its results.
So, from this, it can be clearly seen that digital marketing has definitely got an edge over traditional marketing. However, you still can’t completely get rid of the traditional form of marketing as some people still prefer that kind of marketing. So, the best option would be to use a blend of both traditional as well as digital marketing. A digital marketing company would be able to conduct a thorough analysis of both the techniques, get their stats right and then decide on which of the two techniques to implement for promoting their products, brands or services. Only by doing this can they get their brand from where it currently is to where they want it to be.
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June 2019
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